Email marketing is a highly effective way to reach your audience, with email being the top communication channel. As a business, having an email list means that you own your audience, and can communicate with them directly without the interference of third-party algorithms or policies. Additionally, email marketing has been shown to convert better than other marketing channels, with customers who receive email offers being 138% more likely to make a purchase than those who don't. This makes email marketing a valuable tool for businesses looking to drive sales and build stronger relationships with their audience.
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